Ok I better preface this plug by saying I work in PR and so to my chagrin (not really) I like to point out clever bits of gaming PR once in awhile. This little stunt to promote the PS3's newest big mama title Killzone 2, which has sold like cupcakes (which sell better than hotcakes) does it quite well--freak the shit out of the game media before seducing them with the taste of sweet deadliness. Seriously, who would trust a cupcake from a Helghast? They have an emperor so they must be bad people! Go democracy!
(thanks playstation blog!)