Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts

Friday, March 20, 2009

Numbers we've been waiting for--PS3 Home stats!


Sounds exciting, I know. Stop looking at me like that, I know you're as eager to know as I am.

So, how is PS3 Home doing?

4 million registered users
55 minutes spent per session

4 million almost certainly means the total number who ever installed the thing, but I'd really like to know how many of those are actually using it, because yeah I went on quite a bit the first day it was stable, but since then, not so much. Just not a lot of interesting content yet, but I think it does have potential.

(thanks Kotaku!)

Sunday, March 8, 2009

Donate real blood to enhance spilling of virtual blood at RE5 Blood Drive

Wow an even better idea--attaching the seriously bad-ass blood letting we all love to do in virtual worlds to blood donating in the real world. Nice work, Capcom, you've just:

won yourself new friends (they like me, really like me!) and maybe even respect
serviced the public 
serviced the public in a kind of ironic tie-in to your extremely violent game

I mean this, I'm not being my cynical, world-hating, sarcastic self. It can be tricky figuring out how to promote such a violent yet hopefully fun especially if they let us melee while on the fucking move game in a way that relates to the game's nature (blood, blood, zombies, blood!) yet also can benefit society. So good on ya for that.

(thanks Joystiq!)

Killzone Cupcakes, yum

Nothing goes together better than evil death machines and tasty cupcakes!

Ok I better preface this plug by saying I work in PR and so to my chagrin (not really) I like to point out clever bits of gaming PR once in awhile. This little stunt to promote the PS3's newest big mama title Killzone 2, which has sold like cupcakes (which sell better than hotcakes) does it quite well--freak the shit out of the game media before seducing them with the taste of sweet deadliness. Seriously, who would trust a cupcake from a Helghast? They have an emperor so they must be bad people! Go democracy!