Thursday, May 21, 2009

The gaming industry and its rising penetration

According to the NPD Group, anyway--
...nearly two out of three Americans (63 percent) have played a video game in the past six months. While that level of penetration does not begin to compete with music listening, which is nearly universal (94 percent), it exceeds the percentage of U.S. consumers who report going out to the movies (53 percent), during that same time period.
The best part? It's beating out film. I don't know why that's the best part, actually, but it should be, because film is terrible.

That's probably enough blanket statements for one day... anyway, read the rest of NPD's report here.

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